Surprising Fans in the Streets of Denver
With football season in full swing, it only made sense to highlight CommonSpirit's role as the Official Health Care Partner of the Denver Broncos. Rather than focusing on hospitals or heart disease, we got to let loose and spark kindness in the community through a series of high-energy, high-impact "Billy on the Street"-style videos, connecting CommonSpirits “Hello Humankindness” campaign.
Starring Mark Jackson (former Broncos wide receiver) and Miles (Broncos mascot), I conceptualized and produced three :60 videos and created a game for us to play with fans that included trivia, dance battles, inspirational speeches, and a life-sized Connect 4 game. Participants won prizes and signed Denver Broncos swag. We had so many excited participants that we hardly had a break in filming all day and gave away every single prize we were armed with.
Activations • Art Direction • Video
