Energy Savings Isn’t Just About Money
Dominion Energy’s annual ThermWise campaign is aimed at educating consumers on the benefits of energy conservation. In order to make this concept resonant with the audience, this campaign, known as “Experts”, focused on the sometimes intangible benefits of conservation: more energy to focus on what you love.
I developed an integrated concept for this campaign rooted in a brand film that focused on family, and extended this theme across digital and even a custom wallpaper installation that I designed.
Script • Art Direction • Installation
Post-campaign, home energy plans are scheduled for 3+ weeks out and engagement on the ads is through the roof (over-indexing by 86%). An annual results survey showed the following:
7 in 10 people are aware of the ThermWise campaign.
Half of Utah residents are aware of specific rebates offered through the ThermWise program.
Half of Utah residents try to save money on their gas bill by implementing measures in their home.
1 in 4 plan on bringing Dominion Energy into their home this year for a Home Energy Plan to see how much they can save on their gas bills.