Making a Splash at Sundance Film Festival
Every year at the Sundance Film Festival, the Utah Film Commission creates a space for those in the film industry to learn more about the benefits of filming in Utah, including state incentives and production capabilities. This space hosts panels, parties and highlights festival entries that were filmed in Utah.
We decided to focus on the history of film in Utah as a way to communicate the state's underrated, yet prominent place in the film industry, as well as display how the diverse and beautiful landscape of the state can serve as an incredible canvas for all types of storytelling. This was also a fantastic way to build on the Film Commission's new marketing campaign, "The Story is Utah."
The strategy and design was incredibly successful. Lots of attendees stopped in to snag a photo in front of their favorite Utah film. We released two new button designs each day, which ended up being a huge hit with many people coming back to the space each day to collect the entire series.
Design • Art & Creative Direction • Branded Environments
